InSIghts
For greater reach: networking via social media
In our last newsletter, we showed how social media can be actively used to beat the advertising drum, create greater visibility, and address your target group with pinpoint accuracy. Today, we are going one step further: the focus is on networking with each other.
![[Translate to English:]](/fileadmin/_processed_/e/6/csm_Colabo-s_bed9ccc6b3.jpg "[Translate to English:]")
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Example: Advent calendar 2025: Last year, retailers and restaurateurs in Siegen shared collaborative posts from visitsiegen.de to promote the living Advent calendar.
Impact: Networking creates reach, new customers, and collaborations. For example, through mutual sharing, commenting, collaborative posts, and local hashtags. Regularly following partners or colleagues, liking or sharing content, and tagging events gradually builds an effective network that combines strengths and leverages synergies. Without requiring a lot of content creation. This results in authentic recommendations that can strengthen trust and increase sales.
Both the Siegen Chamber of Industry and Commerce and DIGITALCOACHES NRW offer free support on this topic in the form of seminars and individual assistance.
Overview of seminars offered by the Siegen Chamber of Industry and Commerce and registration:
https://www.ihk-siegen.de/social-media-veranstaltungen
Registration and further information about DIGITALCOACHES NRW:
www.digitalcoachnrw.de
Center manager Tanja Hundt will be happy to help you get in touch:
th(at)visitsiegen.de