Private bloggers as well as professional content creators and companies were invited. The aim was to network with each other, exchange ideas and showcase our beautiful and liveable city online. In keeping with Germany's greenest city, the main theme of the S#cial Netw#rking Lounge 2025 was ‘Hiking’. 

Included - short keynote speeches (max. 10 min.) by:

• Salome and Matthias Hess (authors of ‘Wandern für die Seele mit Siegerland und Wittgensteiner Land’) – @das_wanderduo
• Judith Demmer – @kinder.wandern
• Daniel Letocha from the Siegen-Wittgenstein Tourist Association (TVSW) – @siwi_erleben

Programme:
The event started at 10 a.m. with a delicious welcome drink together. This has been followed by a welcome from Marie Schindler, who is responsible for online marketing and project management at the Stadtmarketing Siegen GmbH. To get us in the mood for the topic, we watched the short film ‘bevandert’ by video professional Manuel Rueda together. 

This has been followed by short keynote speeches and subsequent discussion rounds with Salome and Matthias Hess, Judith Demmer and Daniel Letocha. The well-known influencer, photographer and author Anna Heupel (Outdoor & Lifestyle Photography, @ananassaft), who has put together a great online goodie bag for everyone, was also be there via video message. The online goodie bag includes Siegen map access with PDF guide, outdoor presets for your mobile phone (Lightroom app), a digital packing list for every hike and a one-off 30% discount on Jack Wolfskin products.

At around 1:15 p.m. we get ready for a short hike through nature together.

Veranstaltungsreihe:
The core idea of S#cial Netw#rking is to bring together local bloggers and businesses to facilitate exchange, enabling participants to enhance their content quality and reach. This, in turn, helps to increase awareness of the city of Siegen and its surrounding areas.