The aim of the campaign was to attract additional visitors to the Upper Town and to highlight the diversity of the local shops. This objective was clearly achieved. The response was consistently high, both from participants and from the city centre stakeholders involved.

The route sheets were in constant demand and handed in, accompanied by plenty of positive feedback on the campaign and the idea of discovering the city centre in this way. The participating shops also viewed the increased footfall positively.

The winners have now been drawn and notified by email.
We would like to thank everyone involved for their support and for the successful joint implementation of this initiative to revitalise the city centre.